Clik here to view.
Measuring Organic Sitelink Activity
Sitelinks are the extra internal links that appear with some natural search results. In addition to drawing more attention to a search result, these links are helpful to visitors that want to jump...
View ArticleClik here to view.
Google Betas: Paid Search Enhancements Are Welcome and Long Overdue
In 2009, Google released a slew of paid search betas mostly to support retail advertisers. These betas are, where applicable, being rolled out to other verticals too. Examples include GAN Product...
View ArticleClik here to view.
Google Remarketing: CPC Pricing Model Has Edge over Competitors
Google has launched a remarketing product with similar functionality to what the other big remarketing providers offer (Acerno, Dotomi, Advertising.com, etc). The technical implementation is about the...
View ArticleClik here to view.
What the iPad Means for Marketers
Now that we’ve have had a week to put the new iPad through its paces, we asked our PM Digital bloggers for their thoughts on the device with an eye to its potential for marketers. Below are some of...
View ArticleClik here to view.
Keyword Selection for Paid Search
It often seems like a race to keep up with the escalating complexity of paid search. From an agency perspective, changes to process, technology and training are frequently necessary in order to...
View ArticleClik here to view.
iPad Web Traffic Shows Rapid Growth, Browsing Behavior Similar to Desktop
Apple recently announced that over 1 million iPads have been sold in the first 4 weeks of U.S. availability. With media fervor subsiding and novelty wearing off, we were interested in better...
View ArticleClik here to view.
Facebook’s Open Graph: Pros, Cons and the Future
PM Digital bloggers weigh-in on Facebook’s Open Graph. Marketing Opportunities vs. Privacy Suzy Sandberg: When I first heard the details of Open Graph, I immediately went into Facebook to turn the...
View ArticleClik here to view.
PM Digital Spring Apparel Study Released
Our lastest Rewind report on paid search performance underscores dramatic improvements for apparel retailers in Spring 2010. PM Digital’s latest Rewind report has been released with a look at paid...
View ArticleUsing the Four Pillars of Optimization to Recapture Online Market Share
The following article appeared in Chief Marketer on February 11, 2011. In many market sectors, the traditional retailer is under siege. Take the apparel sector. Discounters such as Overstock.com,...
View ArticleYouTube Turns 10: How the Viral Video Giant Has Changed Our World
A decade ago, a humble, virtually unknown startup named YouTube uploaded its very first video to the internet. Me At The Zoo aired on April 23, 2005, and was the world’s first taste of how online video...
View Article
